Graphic Design Masterclass

This course introduces the core principles of graphic design, including typography, color theory, and layout. Students will gain hands-on experience with industry-standard software like Adobe Illustrator and Photoshop, creating projects that range from branding to digital media. By the end of the course, students will have a portfolio of work showcasing their design skills and creativity.

What you’ll learn

Fundamental Design Principles: Explore key concepts such as typography, color theory, and layout design.

Hands-On Software Training: Gain proficiency in Adobe Illustrator, Photoshop, and InDesign through practical exercises.

Creative Projects: Work on real-world design projects, including branding, logo creation, and digital media.

Portfolio Development: Build a professional portfolio showcasing your best work and unique design style.

Industry Insights: Learn about the role of graphic design in various industries and the latest trends in the field.

Collaborative Learning: Engage in peer reviews and group projects to enhance teamwork and communication skills.

Course Contents

  • Understanding typography: anatomy of type, font classifications
  • Choosing and pairing fonts
  • Typographic hierarchy and readability
  • Project: Create a typographic poster

  • The color wheel, color harmonies, and psychological impact of color
  • Using color in design: contrast, mood, and brand identity
  • Introduction to color tools and resources
  • Project: Design a color palette for a brand

  • Principles of layout: grids, balance, alignment, and visual hierarchy
  • Understanding white space and its impact on design
  • Designing for different formats: print vs. digital
  • Project: Create a magazine cover or webpage layout

  • Overview of Adobe Illustrator interface and tools
  • Vector graphics: creating shapes, paths, and illustrations
  • Working with layers and groups
  • Project: Design a simple logo

  • Introduction to Adobe Photoshop: interface and essential tools
  • Image editing: cropping, retouching, and color correction
  • Working with layers, masks, and blend modes
  • Project: Create a photo montage or poster

  • Fundamentals of branding: brand identity and brand strategy
  • Logo design: principles, process, and iterations
  • Designing with purpose: considering target audience and market
  • Project: Develop a brand identity and logo for a fictitious company

  • Understanding print production: CMYK, DPI, and bleed
  • Designing for brochures, flyers, and posters
  • Preparing files for print: best practices
  • Project: Design a print advertisement campaign

  • Designing for digital platforms: web, social media, and apps
  • Introduction to UI/UX design principles
  • Responsive design and prototyping basics
  • Project: Create a social media campaign or website mockup

  • Assembling a design portfolio: selecting and organizing work
  • Creating a personal brand: logo, business card, and resume design
  • Presentation skills: showcasing your work professionally
  • Project: Final portfolio review and critique

  • Guest lectures from industry professionals
  • Current trends in graphic design: minimalism, flat design, and more
  • Career paths in graphic design: freelance vs. in-house opportunities
  • Project: Research and present on a current design trend

  • Final project: Comprehensive design project incorporating all learned skills
  • Peer review and critique sessions
  • Final presentation: showcasing the final project and portfolio
  • Course wrap-up and feedback

Graphic Design Masterclass

75.5 hours – 24 Lectures

Intermediate

By Srinivasan

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